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Louwrens Smith

Louwrens Smith

Group CEO

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Louwrens was born in 1969 in Bloemfontein. After his military service, Louwrens started his career in 1992 at the Smith's family brokerage. He obtained various qualifications in the financial planning and investment industry and he is a member of the FPI and FIA. He became one of the youngest members in the history of the Insurance Brokers Council (now FIA) to be appointed as a director.

In 2000 Louwrens entered into negotiations to expand their family business to a national household brand by merging the then 'Wesvaal Brokers' into 'Optimum Financial Services Group' and trademarked the name. As a result of his passion for the financial planning industry, his total commitment to his clients and successful exploiting of all available opportunities, Louwrens has become CEO and major shareholder of this dynamic practice.

Today the Optimum Financial Services Group of Companies have branches nationwide, with over 150 employees serving more than 15,000 clients.

In 2012 Louwrens fulfilled a lifelong dream when Optimum received its own Category 2 license and established its own unit trust funds. In 2014 he completed his Post Graduate Certificate in Financial Markets and Instruments - Wealth Management with distinction.

Louwrens’s passion is to make a difference not only in the professional arena, but also in his community.

He lives in Paarl with his wife and two sons, where he lead by example to serve others. He is the vice chairman of the Paarl Boys Primary Governing Body, and has been serving as member since 2016.

He is directly involved in various annual fund raising events for CANSA and Opti-Mom (an internal NPO who focus making a difference where it is needed the most).

Louwrens' versatility is also reflected in his involvement in sports and aviation – among other things - he is a multi-engine rated pilot, skipper, keen mountain-bike enthusiast and golfer. He also enjoys jogging and fishing with his sons.

An Authorised Financial Services Provider | 8143

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